I am queen of changing my style through a cycle. Afro-classy bohemian rebel. Yea, I'm not too good with labels so I just slap em' all on and that's what you get. Yeeeep, get comfortable. This is about branding ya'll
Whether we like it or not, we're a brand. People associate us to something when they think of us. My momma told me a long time ago, "People are always watching you." If you are a person of color, you know what I mean. She scared me out of wearing pajamas to the grocery store or anywhere outside the comfort of my own home "just in case" someone was watching. And they were. I have a hard time traveling and looking too comfortable cause the one time I wore sweats I met a connect who knew Debbie Allen and I needed a internship. (Needless to say I didn't get it) Whether it's the church lady making sure you're covered up, the couple that cross the street as you walk past, or the person locking the car as you walk by. Okay so this doesn't have to be negative. It could be the promoter that takes a chance on you, the fellow artist that helps mentor you, or the foundation that wants to fund your next project. (I speak this last one into existence) We are the products for "sale". It shouldn't matter what people think, but what you think. Are you portraying the brand you want to be?
Looking at any business or job interactions this is definitely true. I'm not telling ya'll anything new though. We live in a world of influencers and people constantly wanting to sell you something. I'm just saying I change my brand constantly and whether I like it or not. It's me. Lately, I've been loving the brand I've created from that fresh out of college girl who had no clue what God what about to do to now being a confident... everything I am now.
Alright so this leads to this new project I've started. I'm going to vlog my summer and below is where you find out why.
Jump Rope Sis
Fitness. Life. Art. Travel.